Brooks Refrigeration & Air Conditioning (Brooks RAC) is a family owned company with over forty years of experience in all aspects of refrigeration and air conditioning. They pride themselves in their efficiency and excellent customer service.
Client:
Brooks RAC
Branding & Identity
Digital & Graphic Design
Website Development
Marketing & SEO Services
Support & Web Hosting
Completed:
December 2018
Duration:
2 Months
With over forty years of experience in all aspects of refrigeration and air conditioning, Brooks RAC pride themselves in their efficiency and excellent customer service. Their very high standard of work is made possible by employing only qualified, experienced engineers. They offer a comprehensive array of services to commercial and industrial refrigeration and air conditioning throughout the UK.
The company was founded in 2006 and throughout their short yet distinguished history they have remained focused on customer satisfaction and the pursuit of excellence. Since 2006 they have achieved an impressive client portfolio including businesses within the Food Wholesale Markets, Restaurant Chains, Holiday Parks, Convenience stores, Delicatessens and Bakeries.
Brooks RAC endeavours to reach small and large companies, offering bespoke services to each of their clients. From small cafes to large multinational chains their sole purpose is to provide companies with fast and effective refrigeration & air conditioning services to ensure the smooth running of their business.
Brooks RAC required a full website redesign to support their digital growth, drive more organic audiences via search engines, leverage digital content to boost engagement, and deploy content marketing to build brand awareness and authority.
Edward reached out to Beyond Web to work with them to develop a reasonably simple yet contemporary and distinctive business website. They needed a cost-efficient solution as budget was naturally a consideration and the site needed the possibility to be enhanced in the future. The website needed to provide an overview of information on the business and connect local people to their services.
The Beyond Web team worked closely with Brooks RAC to develop a professional and premium website that would represent the quality of their business, giving them a unique and confident presence. Beyond Web utilised the flexibility of the WordPress CMS platform to develop a website that can be easily maintained and upgraded. The end result was a high quality website that can be easily expanded in the future and was optimised for conversion.
First and foremost, we prioritise your business needs. We look at all the moving pieces of your business — from your process and strategy to your goals and stakeholders. Our discovery phase is a deep dive into your business to examine the problems you’re facing and gain a shared understanding of what success looks like to you.
During this process, we work together to better understand your objectives, business processes, digital assets, target audiences, content requirements, industry positioning, and expectations. We then turn designs into a functioning website combining the latest coding techniques with a customised WordPress CMS template.
The most beneficial outcome is one you can’t define. It’s the knowledge your business is running smoothly and optimally, that’s priceless. To achieve this, our experts work with you to refine ideas and turn them into functional and actionable plans. We operate to a checklist which we've curated over the years and it's not failed us once.
“Beyond Web literally went above and beyond to bring our Website into the 21st century with new branding and a Website. We could not of asked for a better service, Beyond Web were very professional and helpful, explaining everything clearly and understanding exactly what we were looking for.”
Company Director - Brooks RAC
