Lumination’s goal for the new website design was to represent their widened scope across multiple industries (including education, defence, government and enterprise), highlighting their focus on software-based solutions, key projects, and diversified capabilities to a broadened audience.
The new website had to cater to target audiences ranging from high school teachers to higher management in Technology departments, from parents to investors, while conveying their capabilities to prospective defence, government, and enterprise clients.
It also had to be easily managed and updated by their team members, who had no web design or coding skills.
The top features and priorities, as defined by the Lumination team, were:
Build brand awareness and refine the online presence
They aimed for a modern website with an engaging, sophisticated, and responsive design that showcased their business capabilities and gave a “wow factor” about their immersive technology solutions.
Increase lead generation
The new website should follow best practice UX/UI design principles to provide visitors with effortless navigation through the site, assisting them in finding information quickly. The navigational focus/CTA should be driving the audience to contact them about their products and services.
Improve online presence and website optimisation
The website had to be responsive, prioritising a “mobile-first” approach, compatible with all popular browsers and desktop/mobile/tablet devices to provide an optimal user experience.
Become a critical information hub
Lumination’s new website privileged specialised areas dedicated to providing relevant, engaging and thought-provoking content for their target audience, like blogs to help build brand awareness and authority. They also wanted to convert their visitors to e-newsletter subscribers and incorporate a new exclusive ‘member hub’ for teachers with learning/teaching resources.
Improved SEO capabilities
Search engine optimisation with local search results to drive organic audiences was a key priority, as well as leveraging engaging design and content to boost lead generation.
The website should include strong imagery, video content that resonates with the target audience, and informative and engaging blogs and educational content. Lumination developed high-resolution images, custom graphics, and relevant videos to be added across the site.
Lumination requested an easy-to-navigate website with a new header, navigation menus, and a parallax scroll effect on the homepage. All the visual elements should promote their intended actions clearly, and direct users to the contact form.
The new CMS and dashboard should enable employees to add, update and remove the content as needed with little technical knowledge, meaning they would have more time to spend on the things that matter the most.
Specific pages web design
The new website structure also contemplated specific page web designs: product pages and industries pages showcasing Lumination’s capabilities across education, government, defence, and enterprise, with the option to feature landing pages and subsequent pages.
Lumination also requested new members-only areas with associated features, like the membership hub for teachers with interactive PDFs for lesson plans.
Another deliverable was customised page templates for blogs and resources aligned with their brand and ready for their team to use.