Urban Larder

Cafe & shop with a country-modern vibe offering farm-sourced food & coffee plus local artists' work. A cosy little coffee shop on The Broadway, the middle of Mill Road located in Cambridge UK.

Project Details

Urban Larder

Digital & Graphic Design
Website Development
Marketing & SEO Services
Support & Web Hosting

May 2020

2 Months

Innovative Family Owned Company.

The Larder is a cosy coffee shop and deli located on Mill’s Road. They serve coffee and tea as well as fresh and delicious food – all locally sourced. The shop is also stocked with items such as loose leaf tea, chutneys, and works from local artists. Urban Larder is an entirely local affair, from the food it sells to the local artists it supports. Plus their coffee is supplied by Butterworth and Son in Bury St Edmunds, who roast only ethically sourced beans. 

One of Cambridge’s proud indies, this little neighbourhood café has made a virtue out of a slightly shabby interior, with mismatched chairs and homemade wares plugging into the retro trend. The gregarious owner dishes out advice on the best places for cocktails nearby, whilst brewing up surprisingly decent coffee

Duncan reached out to Beyond Web to work with them to develop a reasonably simple yet contemporary and distinctive business website. They needed a cost-efficient solution as budget was naturally a consideration and the site needed the possibility to be enhanced in the future. The website needed to provide an overview of information on the business and connect local people to their services. 

The Beyond Web team worked closely with Urban Larder to develop a professional and premium website that would represent the quality of their business, giving them a unique and confident presence. Beyond Web utilised the flexibility of the WordPress CMS platform to develop a website that can be easily maintained and upgraded. The end result was a high quality website that can be easily expanded in the future and was optimised for conversion.


First and foremost, we prioritise your business needs. We look at all the moving pieces of your business — from your process and strategy to your goals and stakeholders. Our discovery phase is a deep dive into your business to examine the problems you’re facing and gain a shared understanding of what success looks like to you.


During this process, we work together to better understand your objectives, business processes, digital assets, target audiences, content requirements, industry positioning, and expectations. We then turn designs into a functioning website combining the latest coding techniques with a customised WordPress CMS template.


The most beneficial outcome is one you can’t define. It’s the knowledge your business is running smoothly and optimally, that’s priceless. To achieve this, our experts work with you to refine ideas and turn them into functional and actionable plans. We operate to a checklist which we've curated over the years and it's not failed us once.

Urban Larder - Duncan Mason - Beyond Web

“As a small independent business with a distinct view on our image and branding the service offered by Beyond Web was exemplary.  Beyond Web offers a very personable service, not only taking the time to agree a detailed brief but also the care to fully understand the rationale driving these objectives.  “

Duncan Mason

Owner - Urban Larder

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