Devising a new digital marketing plan for your school? Creating a new marketing strategy can be daunting, so we’ve put together a simple digital marketing guide to get you started.
As modern communication channels expand and evolve, it’s important that a school’s digital marketing plan stays up to date with the ever-changing landscape. Factor in the latest the technological trends, staffing expertise, privacy and confidentiality issues, and it can be challenging to put together a relevant and effective plan.
If your school doesn’t have a marketing plan, you’re not alone. A recent study by Smart Insights showed that 45% of organisations they surveyed don’t have one either. Unfortunately, this means you are running the risk of your marketing team losing direction and optimising for their own objectives. Without a clearly-defined strategy, it’s difficult to pull together and work towards a common goal. A marketing plan gives teams the structure they need to achieve some amazing results for your school.
Hold up. What’s a marketing plan?
A marketing plan is a written strategy for how your marketing team will act to achieve your school’s objectives. It’s highly strategic and includes objectives and metrics and the steps that you will take to achieve your goals.
It doesn’t have to be long — in fact, we recommend keeping it short, sharp and to the point. A well-written marketing plan has enough detail to give your team direction, but not so much that anyone who tries to read it gets bored halfway through. Our digital marketing guide will set out the steps you need to follow to create a digital marketing plan that gets your whole team on board.
The challenge of managing all the marketing for your school is more multi-faceted than ever before. The roles of your website, social media, and other notifications may be clear, but how to manage it all can test even the most tech-savvy communicator. Our digital marketing guide will teach you how to create the foundation that will enable you to bring it all together, and bring your school community closer than ever before.
Your free guide includes:
- ‘Must-have’ achievable goals to set for your school
- Tools to evaluate and measure effectiveness
- Sample plans, templates and additional resources
